We have worked as a publicist for several authors over the years. They included Frank Griffin, James Chappel, Drea Reyes, Walt Fulton, and Chuck Straley. The genre has included Non-fiction Advertising and Advertising creative. Dating into the 21st Century, three survival books. Fiction included: "William's Wish," "Tabitha," "Day of Reckoning," "Unintended Consequences," "Rover," "Mask of Vengence," "Bears in the Woods," "Big City Adventures of Muffin and Biscuit," "Parthenogenesis," "The Woodsman," "Old World Trade Craft," "The Earth Provides," "Motorcycle Digest," "High Sierra Adventures Magazine," "Madera County Line-Magazine," "Alameda Business Magazine-Chamber of Commerce."
Automotive clients have included the full spectrum of American, Japanese, British, Italian, and German automotive brands. Everything from the inexpensive Dodge Dart to the $500,000 German-made Maybach.
We assisted in the creation and successful expansion of a local medical group to create a statewide organization known as 'The California Injury Advisory Board.' As a result of our efforts, the California Injury Advisory Board became a multi-million dollar healthcare business.
JMA was directly involved in bringing together over twenty Los Angeles-based law firms and 100 lawyers to create one of the nation's largest legal advertising cooperatives.
We created and produced highly impactful radio and television commercials and did media planning and buying in excess of $250,000 per month for the 'California Legal Advertising Cooperative.'
IMPORTANT NOTE: JMA responds to the State of California's new 'Implied Intent Legal Advertising Rules', establishing a consulting process that insulated the cooperative from challenges and litigation.
Advertising is the "Art of Persuasion". JMA employs both:
Cognitive: logic & reason (and)
Emotional: messages and imagery that instill positive feelings and trust. The dynamic element creates a much stronger audience engagement and advertising message which becomes more memorable or impactful.
Consumers purchase a particular brand because of 'TRUST.'
Your advertising agency should not only understand but employ this philosophy to maximize each client's (ROI) 'Return on Investment'.
JMA believes in an open-ended communication style between client and agency. This enhances the ability of the agency to respond rather than react to changes within the marketplace.
When the client and agency are closely linked, the relationship feels more like a partnership than a contracted service provider.
When both short-term and long-term goals and objectives are clearly defined within a published media plan, the advertising, marketing, promotional, and public relations strategies recommended by the agency become far more effective.