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Print

 

Slide Presentation-

To the right is a slide presentation illustrating a few examples of print media JMA has created over the years.

 

 

 

Feel the difference-

There are many benefits to include print media in your advertising mix.  Perhaps the most important is tangibility.  Print provides a sense of substance. It stimulates the reader's mind.   Virtually all forms of print media offer practical advantages such as accessibility and portability. 


Print offers marketing channels unlike any other advertising medium, from the feel of the paper, texture, and embossing, to the ability of the reader to cut out and redeem bar code tracking coupons. Print media is a valuable advertising resource.  Print demands the full attention of the reader.

5.   Newsletters

6.   Yellow Pages

7.    Directories

8.   Outdoor-billboards

 

Types of print media-

Each of the twelve types of print media has its own unique quality and role in their readers’ lives. 

 

      1.   Newspapers                                             

      2.   Direct mail                                                

      3.   Magazine                                                  

      4.   Journals                                                    

                                            

                                            

 

Making the connection -

The key to successful print advertising is engagement, drawing your customers in through attention-grabbing content and then rewarding them with a worthwhile offer or service.

 

Tailoring print - 
Modern digital presses offer tailored printed copy specific to a reader.  The ability to print entire publications based on the profile and needs of the individual consumers is available.  This personalization adds to the effectiveness of the print medium.  

 

Media-mix integration-

Print media works best when used with other media forms.  Print can offer quick and simple ways to access digital content using ‘bridging technologies.'  These new tools increase the effectiveness of print media, as well as enhance the consumer experience.  Jan Mergel & Associates is here to help you bridge the information gap.
 

 

" An advertising agency should understand and be aligned with the client's business objectives.  Be proactive by delivering new ideas, strategies , and solutions that go beyond advertising and marketing. "

Jan Mergel - President   

Jan Mergel & Associates   

  9.   Transit- Bus wraps, bus benches, signs

10.   Banners & posters

11,   Brochures & flyers

12.   On-line ads & websites

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