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Sustainable Results:

Increased Sales require more than an advertising budget void of accountability.  It demands exceptional strategic planning, extraordinary creativity, informed media purchasing, and timely implementation.  This is a process Jan Mergel & Associates has developed and perfected through over 30-year’s of agency experience and success. 

 

Special Events Promotions

Billboard Advertising

Radio Advertising & Promotions

Print Advertising

 

Electronic Billboard Advertising

 

Television Advertising & Promotions

 

SERVICES INTRODUCTION

  • Understanding Of Automotive Business

  • Experience With Automotive Groups

  • Developing Annual Media Budgets & Plans

  • Award Winning Creative Services

  • Monthly Advertising Post Analysis Reports

  • Communication- Daily – Weekly – Monthly  

 

PUBLIC RELATIONS

  • In-House Public Relations Specialist

  • Establish Media Resources

  • Publicity- Press Releases

  • Community Activities & Charitable Events 

  • The “We Care” Event Program

 

CREATIVE

  • Experience Creative Support Staff

  • Radio & Television Copywriters

  • Commercial Video Production

  • Graphics Department

  • Image & Impact Creative Campaigns 

 

MEDIA

  • Experienced In Local & Regional Media  

  • Media Relations - Respected Agency

  • Radio, Television, Newspaper, Magazines

  • Powerful Rate Negotiator

 

PROMOTIONS

  • Experienced – 35 Years

  • Planning – Producing - Directing

  • Establish Goals & Objectives

  • Develop Media Partnerships

  • Contests – Drawings – Underwriting

  • Community Cross Promotion

  • Successful Plan Implementation

  • Increased Media Effectiveness

  • Enhanced Media Efficiency

  • Post Promotional Analysis

  • Community Activities & Charitable Causes

  • The “We Care” Event Program

  • “The Old 49er Treasure Hunt”

  • “A Sure Thing” TM Used Car Promotion

  • Web-Casting /  Pod-Casting

  • “The Champion’s Club”

 

WEB

  • Website Design

  • Web Advertising

  • Webcasting Production

  • Web Promotions

  • Email Video Advertising & Promotions

 

  • MEDIA

      ETHNIC SPECIALISTS

  • Spanish

    • Radio

    • Television

    • Print

  • Chinese

    • Radio

    • Television

    • Print

  • Tagalog

    • Radio

    • Television

    • Print

  • Ethnic Event Promotions

    • Contests

 

BUDGETING

  • Media

  • Creative

  • Production

  • Promotions & Events

  • Contingency

 

MARKETING

  • Research & Development

  • Statistical Analysis

  • Strategizing

  • Planning

  • Sales Campaigns

  • Continuity

 

BRANDING

  • Establishing Point of View

  • ICON Development

  • ICON Implementation

  • Branding-TAG LINE

  • Merchandising 

 

EVENTS

  • Contests & Drawings

“Kick-A-Field Goal”-“Win-A-Car”

“Hole-In-One” – “Win-A-Car”

Win a Hawaiian Vacation - Christmas Charity Events

  • Underwriting

  • Grand Openings

  • Seasonal Sales Events

  • Fair Ground & Mall Expo’s

  • Premier Night

  • Experienced In Local Media

  • Experienced in Regional Media

  • Promotional Partnerships  

ISN'T IT TIME YOU PUT JAN MERGEL & ASSOCIATES TO WORK FOR YOU
Call: (510) 303-2732

"Long-Term, Successful Advertising Requires Experienced Advertising Agency Representation." 

Jan Mergel - President, JMA                

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